When John Burroughs football star Ezekiel Elliott touched down in San Antonio on Sunday to play in this Saturday's U.S. Army All-American All-Star Game, he had no idea what to expect in the week leading up to the game.
The two-time Missouri all-state performer and St. Louis-area Offensive Player of the Year, who totaled more than 3,000 all-purpose yards and scored 50 touchdowns this past season, knew the U.S. Army folks would be keeping him busy, he just didn't know how.
Well, in his first couple of days down in San Antonio, Elliott has learned that the plan is to feature him not only on the field, but as one of the posterboys for the week, in many of the week's planned television and magazine advertisements.
'Zeke', as he's called by friends and teammates, began his new duties as Army Bowl feature attraction by participating in an autograph session on Monday, in which he and a few other selected players signed more than 400 cards, jerseys, and footballs to commemorate the all-star week.
Then on Tuesday morning, Zeke was again one of the players asked to be on hand when the special ADIDAS game day equipment arrived.
And there's even a new fantastic print ad that will begin running in sports magazines soon, that shows off Zeke's movie-star smile, as he unveiled the new ADIDAS Adizero 5-Star 2.0 cleats the players will wear on Saturday.
There are also expected to be advertisements and photo releases of the players modeling the gameday jerseys and uniforms that they'll wear on Saturday.
Zeke, who will play for the West squad as a running back, slot receiver, kick returner, and possibly some defensive back, will wear No. 24 in what will be his last high school football game.
The 2013 U.S. Army All-American Bowl all-star game Saturday will kickoff at noon local time, and will be televised live by KSDK-Newschannel 5.