Politics & Government

Ladue & DESCO Disagree Over Size of Signs

Developer will appear before the Ladue Zoning Board May 6 for Relief.

The Colonial MarketPlace in Ladue is nearly 80 percent occupied. The parking lot is striped and finished. Flowers and fences are in place.

One thing is missing: the signs above the store doors.

Seems that the developers the DESCO Group wants to put in 25-foot signs and the Ladue ordinance calls for 12 foot maximums.

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The matter will be discussed at the next Ladue Zoning Board of Adjustment (ZBA) at city hall on Monday, May 6 at 4 p.m.

At that time, both sides will state their cases and a decision will be expected to be made. "They are asking for a varience to this ordinance, that's it," said Ladue's Administrator Mike Woolridge.

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"As part of our rebranding of Colonial Marketplace (CMP), we would like a consistent sign package for all our tenants that also guarantees a beautiful consistent look at CMP," said Mike Anthon, vice president retail development for DESCO.

"The actual area for the letters of our proposed signs are 12 square feet (this meets Ladue code)  but when you include the background of each sign (more of an architectural element), the sign size increases to the 25 square feet," said Anthon.


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