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Check Pink Products' Benefits To Breast Cancer Charities Before Buying, BBB Advises

The BBB advises consumers that pink-ribbon products are not created equal. Some provide significant donations to breast cancer charities while others do not.

Forget orange and black. For many products, this month’s color is pink in honor of Breast Cancer Awareness Month.

Pink packaging – and a real or implied tie to breast cancer charities – is used by makers of products ranging from socks to cereal, lint rollers to water bottles.

The BBB has found that some pink-labeled products provide very limited benefits to charities, while makers of other products guarantee a minimum donation for products bought during a season.

If you want to support breast cancer charities by purchasing products, the BBB advises that you look into how that purchase will benefit a charity and which charity will get the money. More tips:

  1. Inspect the product for information.  Many companies clearly report on labels how much of their sales go to charity and specifically where the money goes.
  2. Check the company’s website.  If the information isn’t on the product itself, it often can be found at the website address printed on the product packaging. 
  3. If you still can’t find the information, call the company and ask for it. Firms that use charity tie-ins to market their products should be transparent to consumers.
  4. Contact the charity directly if you have doubts they are receiving proceeds.
  5. Check out the charity to decide whether you believe it is worthy of your support. One way to do this is by contacting the BBB to determine whether the charity meets the BBB’s 20 Standards for Charity Accountability. You may reach the BBB by going to www.bbb.org or by calling 314-645-3300.

Before you do business with a charity or company, check its BBB Business Review or BBB Charity Review at bbb.org.

Follow the BBB on Facebook or Twitter. For the latest BBB news, go to www.bbb.org.

Pink products press release from BBB.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

Becca Christensen October 11, 2012 at 08:50 PM
One might also consider that purchasing products to support a cause is of dubious benefit to said cause and donate money directly to credible organizations instead. Komen, the originators of pink products for breast cancer, spent $140 million on education and awareness in 2010, and only $75 million on actual research to help cure cancer.
Dr. Nick Barnes October 15, 2012 at 02:47 PM
Thanks for both posting. This is exactly what people need to wake up and seek the truth! Even KFC jumps on the band wagon with the pink advertising!

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