True Runner will be located at the north end of Brentwood Square, next door to the Michaels arts and crafts store. The center already hosts, , , , and , among other tenants. Since Ladue has no running stores, this should serve the locals well.
The St. Louis Post-Dispatch reports that the running store is new concept by Dick's Sporting Goods. The store debuted its first location in Pittsburgh on August 1.
A press release from True Runner says the store will "cater to running enthusiasts of all levels with best-in-class apparel, footwear, accessories and expertise." The store's website says it offers "signature services" like a complimentary arch and treadmill gait analysis and lockers for runners who want to use the store as a starting point. Female customers can also get help finding the perfect sports bra.