St. Louis Radio Gets A Brave New World of Broadcasting Formats

In radio nothing ever changes except everything.

With great fanfare, KFNS Radio, Webster Groves announced to the world that format changes are coming to both properties owned by Grand Slam Sports LLC: 590 “The Fan” and sister station 1380, also a sports format.

Ownership found out after quite some time, the St. Louis market is far too crowded for four sports talk-radio stations. With the numbers of listeners plummeting, ownership decided to hire all-star broadcasters and dump formats like sheets to the wind.

This is what is coming to listening dials:

590 AM will be come 590 the Man; and 1380 AM will become The Woman.

Sports will no longer dominate the format of 590 AM.

Smash/Asher Benrubi was plucked from the sidelines to partner with outspoken hockey star Tony Twist to sizzle the afternoon airwaves.

Smash put it this way. “We will talk about everything from the feminine side of a man to the bad ass side of a man.”

Lineups have been reshuffled like playing cards in a deck:

Morning drive: The Man: Nationally syndicated talk radio Bubba the Love Sponge out of Tampa, Fla.

Day Parts: Reliable, steady multi-media veteran Frank Cusumano, sports announcer from KSDK TV.

Afternoon Drive: The Smash & Twist Show.

6-8 p.m.: and Cardinals pre and post game shows: Jack “the Ripper” Clark, former Cardinals first baseman.

Saturday mornings: The Jay Randolph, Jr. golf show.

Sunday mornings: Donated hours to local non profits, charities and politicians, the likes of a Congressman Lacy Clay or Mayor Francis Slay Show; preachers and other personalities.

1380 will feature the first all-woman talk show format in the nation.

The aim is to draw in America’s No. 1 U.S. customer--women listeners.

Afternoon Drive on the Woman: Co-hosts Cassandra Walker and Kelly Lamm. Other slots are being negotiated.

Notable quotes:

Tony Twist: “We’re gonna be edgy, spicy and we’re gonna show some class.”

Smash: “Tony Twist and I are already partners. We’ve developed great chemistry that works together. It will be a killer show.”

Jack Clark: “I love pro sports in St. Louis. I love the Rams, the Blues, the Cardinals; how about those Billikens?. I finally feel like I’ve found a home in St. Louis.”

Radio Scoup-lette:

Dan Marshall, newly-name president revealed that the Man will likely be moving to a “more high profile location.” He likes a visible corner at I-270 and Manchester. He thinks moving to Ball Park Village could possibly be in he cards. “We need a place where everyone can see our sign,” said Marshall.